Monday, November 11, 2013

256. What is more important Buying Power or Buying Skills?????

http://www.speakingtree.in/public/spiritual-blogs/seekers/self-improvement/what-is-more-important-buying-power-or-buying-skills



Buying power is defined as the ability of having cash to purchase products and more or less it is a way to get adjusted to inflation. It is good that every individual earns handsomely and spend handsomely after all what we earn is to be spent but that does not mean that the economy could be hijacked.


We all have noticed that the price of many products hit a high at the time of festivals why is it so? The reason is that from a petty shop owner to a posh showroom owner know well that it is the time that the customers will definitely purchase. There is no place for bargain as they are quite sure that their goods will be sold. 

At the time of Dussehra & Deepavali the traders pile up banana plant on the sidewalk to sell which are brought and hung at the entrance as auspicious sign at festivals. Traders refused to reduce the rate sticking to their price. For them it is like those who are affordable will purchase and finally only half of their stock is sold and remain half will be left to the city corporation to take care the following day. This is how buying power is exploited instead if they had sold at reasonable price the whole stock would have been cleared.


Now coming to the Buying Skills, with inflation reaching the roof top there are many smart housewives who manage their finance very well. I would say it is a knack which does not have a teacher. The shopkeepers experiment with such women to see their buying power while the women floor them with their buying skills. Yes, the family budget does not run on how much the man of the house earns but how many a woman purchases with whatever she has. An intelligent woman does not get carried away and fall prey to impulse buying, she will know her priorities and gives prominence to what should be brought.  


Earlier a particular clan was involved in trade and commerce they would cater to the needs of the other clan. Their way of trading was simple they would purchase the products and fix their profit and sell irrespective of its demand. Their only aim was to cater to the needs of the people, but look at the way the onions are sold today the traders hoard the stock and create the demand to fetch higher rates. Unfortunately for them they never know that it is their own brother’s pocket they are robbing. Well does that matter to them as far as their pockets are filled? That a different issue all together.


If hoarding is the concern of vegetables and groceries price raise the change in the model and added features are the bait used in on products like consumer electronics and automobiles. Most amazing and funny part is that in consumer electronic purchase the companies’ loot their loyal buyers, the first purchasing lot pay more. As far as automobile is concern the companies do not let it customer enjoy the vehicle before the plastic covers are removed there is another new model on the road with added feature. This flood of automobile has increased the “Used Car Outlets” which acts as smoke screen to black money mongers.      


Mahatma Gandhi used to say “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.


Customer has lost his King status in Democracy. Now this question remains what is more important Buying Power or Buying Skills???????

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