The major problem that is threatening the survivors on this planet is over consumption. Over consumption is a state where anything available is used up more than resource limit. Why would we need more than required is the million dollar question which has to be found answer to by every individual. Nature will provide everything according to the season and reason. While all the creature abide to the laws of nature and consume that provided by the nature to the limit, it is the human race which is hell bent on consuming more than required. Are we gluttonous??? No, we are not we have this bad habit of hoarding. In gluttony we can assume that the person will consume but in hoarding one cannot guarantee the person will be consuming.
Hoarding is the tendency to accumulate more than required. This was not the culture of the land some two decades back but now everyone wants to lay their hands on everything they see. Let us take the simple example of buying groceries. Earlier it was like listing what was required to the family needs for the month and buying them, but now it is just walking to a shopping mall and buy all those things which has freebies or discount tag with it. The mall culture has increase the rate of impulse buying. This impulse buying is another face of hoarding. Even though we are sure we would not need it for next few months we buy them. This is impulse buying they are often set traps in the malls with the wonderful display. Impulse buying is normally provoked by emotional thought which injects is a perception that a purchase will bring a pleasant change in mood. Then the trap set has worked.
No, I am not attempting to show disrespect to the marketing skills of the business entrepreneurs. Marketing gurus are well versed tapping the irrational nature of consumers and take advantage of their emotions at every opportunity. Off late this world called infomercial has exploited our tendency to make poor decisions on the spur of the moment. They have a great skill in explaining their product to us and make us believe that without them our life would be a waste. Infomercials have reached out millions of customers but only a few thousands have really benefited out of them rest are all impulse buyers.
Why did this blog which started on the note to talk about hoarding ended up explaining about impulse buying?? There is a connection between both of them, what is made as impulse purchase is mostly not used at all it is hoarded or hardly ever used. If that thing which was not in my list of purchase, not purchased by me it would have served the purpose of someone who would have needed it most. The thought that everything should be mine or I should own everything is the mental disease and psychological disorder which when not checked needs a clinical intervention.